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prepress 10/2008: Second Print Media Production ForumThe article summarizes on four pages the expertise of networked media production, the main topic of the Print Media Production Forum, from the perspective of clients and agencies. Andreas Michalski, CEO of CDO, presented in his lecture the advantages of providing data in web-based systems. With a practical sample calculation he showed how agencies can save costs and rise their benefits just by using iBrams and the processes. (2,8 MB) |
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Deutscher Drucker 09/08: Print Media Production Forum: Keeping the customer’s perspective in mindThe article features the second Print Media Production Forum. Apart from the latest technical development of standards, PDF and Color Management especially the perspective and needs of customers were main issues. Andreas Michalski, Chief Executive Officer of CDO, explained the cost saving potential of web-based brand management solutions like iBrams and pointed out the potential of web-to-print as an instrument for strengthening customer ties. (1,3 MB) |
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W&V Nr. 36 09/08: Cut Costs: Software Managed MarketingThe article explains how heads of marketing can deal with the increasing demand to achieve more with less money. Optimizing marketing processes is the suggested solution. In this context companies like BMW, Commerzbank, and Volvo share their experience. iBrams is recommended as the solution for all parties involved in the process, because both companies like Shell and Lufthansa as well as advertising agencies like Serviceplan and Campbell-Ewald benefit from using the brand management solution. (W&V Nr. 36/08 von Ralf Schröter) (0,9 MB) |
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Macwelt 08/08: Drupa-TimeThe Macwelt (German edition of the Macworld magazine) picks highlights and news for Mac publishers seen at this years drupa in Düsseldorf (the world's largest exhibition for print related products). iBrams is credited as the leading CI-Solution for corporations, advertising agencies and service providers. A short article introduces the readers of Macwelt to the Brand Management Solution. (3,6 MB) |
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Print&Produktion 7-8/2008: Dynamic web-to-printThe article highlights the advantages of using the web-based brand management solution iBrams explaining core functions and applications for media service providers, agencies and corporations. The article illustrates among other things the creation of templates, dynamic and intelligent layout adaption, connecting with print service providers, interfaces for integration with existing systems, and translation functionality of iBrams. (2,6 MB) |
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VALUE 07/08: Workflow and AutomationThe drupa special reports about all hot topics of this years drupa in Düsseldorf, Germany. The full integration of processes was one of it - specially proven by the obvious changes in digital workflows. Comprehensive tool architectures control the prepress workflow and support the administrative part and the creative process. But as the highlight of the drupa innovation parc, brand management solutions are named and iBrams as the model example. (2 MB) |
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acquisa 06/08: Input + System = OutputThis article talks about output-management. It combines a document-based process in a system, which offers information electronically or physical to different target groups. The objectives are cost savings and speeding up the work flow. iBrams will be presented as an exemplary system. (2,4 MB) |
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Geschäftsfeld Digitaldruck 2008: Company portrait – Everything done the right way from the beginningThe article gives a short company portrait of CDO with iBrams. The reader gets an overview of different usages of this digital marketing-platform, functionalities and different target groups. (2,0 MB) |
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Druckspiegel 04/08: Multifunctional web-to-print with iBramsWeb-to-print is more than the acquisition and modification of printing documents via internet. It is a synonym of a new way of cooperation between agencies, industry clients and service providers – in other words an integral approach. In this web-to-print supplement of the April issue it is shown, how on this named groups simply work together the basis of iBrams. With the support of internet technology unstructured processes are optimized and a quality upgrade is guaranteed. (2,5 MB) |
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PAGE 04/08: Layout machines“Web to print” is currently the hottest topic in the printing industry – at least from the point of view of experts and suppliers. But what are the chances provided to agencies? This article in PAGE gives answers to ongoing questions about the topic of web to print and shows the functioning of these systems. The solution of Lufthansa on the basis of iBrams is presented as an example of an international successful deployed web to print application. (1,3 MB) |
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Publishing Report 2008: A peer in the crystal ball?Andreas Michalski describes in this interview the importance of optimizing unstructured workflows in the field of marketing and communication. By applying rule based systems, companies can reach maximal marketing efficiency and save up to 25% of costs, like an international German flight company with its marketing projects for example. The ambition is always the improvement of the hole communication. (0,8 MB) |
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Publishing Report 2008: Pretty new advertising worldThe cosmetic supplier cosnova optimizes the production of their European marketing collateral with the Brand Management System iBrams. The readers explore in this article how the challenge of producing the whole marketing collateral in different languages is excellently solved with iBrams. (0,7 MB) |
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Publishing Report 2008: Media IT Services shows the way with iBramsThis article reports about the Media IT Services & Consulting GmbH (MIS). The IT solution provider met the web-to-print challenge right from the start. MIS offers its clients in the field of marketing, agencies, pre press and print production an extensive service package round the topic. With the initial research for a suitable solution, iBrams points out to be the only practical system for the requirements of the IT service provider. (0,8 MB) |
News
Experiencing iBrams at the media Pro
With the new UK Sales Manager Ian Gregory iBrams presented their products at the mediaPro, the trade fair for marketing and media communication in London. More than 5.000 visitors came to see the new trends from more than 350 exhibitors on both days.
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iBrams GmbH & Co. KG. All other trademarks are owned by their respective companies.