prepress 10/2008: Second Print Media Production Forum

prepress 10/2008: Second Print Media Production Forum

The article summarizes on four pages the expertise of networked media production, the main topic of the Print Media Production Forum, from the perspective of clients and agencies. Andreas Michalski, CEO of CDO, presented in his lecture the advantages of providing data in web-based systems. With a practical sample calculation he showed how agencies can save costs and rise their benefits just by using iBrams and the processes. (2,8 MB)
W&V Nr. 36 09/08: Cut Costs: Software Managed Marketing

W&V Nr. 36 09/08: Cut Costs: Software Managed Marketing

The article explains how heads of marketing can deal with the increasing demand to achieve more with less money. Optimizing marketing processes is the suggested solution. In this context companies like BMW, Commerzbank, and Volvo share their experience. iBrams is recommended as the solution for all parties involved in the process, because both companies like Shell and Lufthansa as well as advertising agencies like Serviceplan and Campbell-Ewald benefit from using the brand management solution. (W&V Nr. 36/08 von Ralf Schröter) (0,9 MB)
Macwelt 08/08: Drupa-Time

Macwelt 08/08: Drupa-Time

The Macwelt (German edition of the Macworld magazine) picks highlights and news for Mac publishers seen at this years drupa in Düsseldorf (the world's largest exhibition for print related products). iBrams is credited as the leading CI-Solution for corporations, advertising agencies and service providers. A short article introduces the readers of Macwelt to the Brand Management Solution. (3,6 MB)
Print&Produktion 7-8/2008: Dynamic web-to-print

Print&Produktion 7-8/2008: Dynamic web-to-print

The article highlights the advantages of using the web-based brand management solution iBrams explaining core functions and applications for media service providers, agencies and corporations. The article illustrates among other things the creation of templates, dynamic and intelligent layout adaption, connecting with print service providers, interfaces for integration with existing systems, and translation functionality of iBrams. (2,6 MB)
VALUE 07/08: Workflow and Automation

VALUE 07/08: Workflow and Automation

The drupa special reports about all hot topics of this years drupa in Düsseldorf, Germany. The full integration of processes was one of it - specially proven by the obvious changes in digital workflows. Comprehensive tool architectures control the prepress workflow and support the administrative part and the creative process. But as the highlight of the drupa innovation parc, brand management solutions are named and iBrams as the model example. (2 MB)
acquisa 06/08: Input + System = Output

acquisa 06/08: Input + System = Output

This article talks about output-management. It combines a document-based process in a system, which offers information electronically or physical to different target groups. The objectives are cost savings and speeding up the work flow. iBrams will be presented as an exemplary system. (2,4 MB)
Geschäftsfeld Digitaldruck 2008: Company portrait – Everything done the right way from the beginning

Geschäftsfeld Digitaldruck 2008: Company portrait – Everything done the right way from the beginning

The article gives a short company portrait of CDO with iBrams. The reader gets an overview of different usages of this digital marketing-platform, functionalities and different target groups. (2,0 MB)
Druckspiegel 04/08: Multifunctional web-to-print with iBrams

Druckspiegel 04/08: Multifunctional web-to-print with iBrams

Web-to-print is more than the acquisition and modification of printing documents via internet. It is a synonym of a new way of cooperation between agencies, industry clients and service providers – in other words an integral approach. In this web-to-print supplement of the April issue it is shown, how on this named groups simply work together the basis of iBrams. With the support of internet technology unstructured processes are optimized and a quality upgrade is guaranteed. (2,5 MB)
PAGE 04/08: Layout machines

PAGE 04/08: Layout machines

“Web to print” is currently the hottest topic in the printing industry – at least from the point of view of experts and suppliers. But what are the chances provided to agencies? This article in PAGE gives answers to ongoing questions about the topic of web to print and shows the functioning of these systems. The solution of Lufthansa on the basis of iBrams is presented as an example of an international successful deployed web to print application. (1,3 MB)
Publishing Report 2008: A peer in the crystal ball?

Publishing Report 2008: A peer in the crystal ball?

Andreas Michalski describes in this interview the importance of optimizing unstructured workflows in the field of marketing and communication. By applying rule based systems, companies can reach maximal marketing efficiency and save up to 25% of costs, like an international German flight company with its marketing projects for example. The ambition is always the improvement of the hole communication. (0,8 MB)
Publishing Report 2008: Pretty new advertising world

Publishing Report 2008: Pretty new advertising world

The cosmetic supplier cosnova optimizes the production of their European marketing collateral with the Brand Management System iBrams. The readers explore in this article how the challenge of producing the whole marketing collateral in different languages is excellently solved with iBrams. (0,7 MB)
Publishing Report 2008: Media IT Services shows the way with iBrams

Publishing Report 2008: Media IT Services shows the way with iBrams

This article reports about the Media IT Services & Consulting GmbH (MIS). The IT solution provider met the web-to-print challenge right from the start. MIS offers its clients in the field of marketing, agencies, pre press and print production an extensive service package round the topic. With the initial research for a suitable solution, iBrams points out to be the only practical system for the requirements of the IT service provider. (0,8 MB)
Publisher 12/2007: Just Do It Right - Automatically

Publisher 12/2007: Just Do It Right - Automatically

Web-to-Print with iBrams – Brand Management, translations and digital proof production in the web browser – a practical report of the Swiss printing provider Reprotechnik Kloten AG and how they implement iBrams in the classic prepress area. (2,5 MB)
Werbetechnik 12/2007: On the right spot

Werbetechnik 12/2007: On the right spot

iBrams helps simplifying the process of poster production and booking. The Ströer Group, largest marketer of Out-of-Home media in Germany, offers a tool on the basis of iBrams, which enables customers to choose several Medias, to get a field overview and to customize and book a motive – online, in one workflow, considering the CI guidelines. This article demonstrates the entire workflow and the advantages of the innovative solution, which makes a simple integration of decentralized customer topology possible. (2,7 MB)
Contact Management Magazine 12/2007: “You’ve got Mail”

Contact Management Magazine 12/2007: “You’ve got Mail”

This article shows how automated mailings help the AachenMünchener, a German property and life insurance, optimising their continuous customer liaison and support. iBrams is the technology behind. The System enables the employees of the insurance to create online personalized mailings with much reduced effort and costs. (2,4 MB)
design report – design management 09/07: Optimization of creative processes

design report – design management 09/07: Optimization of creative processes

The Peter Schmidt Group is named in this article as an important trigger on the topic of brand management. iBrams is presented as one of the tools, which simplifies the handling of the brand appearance in all ranks. (3,3 MB)
prepress - World of Print 08/07: Creative Suite 3 Workshop – Placing files in Adobe InDesign CS3

prepress - World of Print 08/07: Creative Suite 3 Workshop – Placing files in Adobe InDesign CS3

This article explains in a short workshop the new Creative Suite 3 feature - to place an InDesign file within another InDesign file. The possibility of placing several files at once is described as well as the improved XML import. For tailor-made solutions with outstanding performance and comprehensive automation requirements, iBrams is refered to as InDesign Server based brand management solution. (0,3 MB)
Deutscher Drucker 06/07: Publishing Server in practice

Deutscher Drucker 06/07: Publishing Server in practice

Quark Xpress and InDesign Server – on the basis of iBrams and other solutions is explained how the servers are applied and how they operate. The part of the server in the solution is described and the characteristic users are presented. (2,9 MB)
prepress - World of Print 06/07: Third  Web-to-Print Forum

prepress - World of Print 06/07: Third Web-to-Print Forum

In look back on the third Web-to-Print Forum: Jochen Scheinberger introduced the cosmetic manufacture cosnova. The manufacture applies iBrams to produce their advertising material for the cosnova brand more quickly, more cost efficiently and ci-conform in different languages. (0,7 MB)
Wörkshop 04/07: Pretty new advertising world

Wörkshop 04/07: Pretty new advertising world

The cosmetic manufacture cosnova case describes how customers can prepare advertising material quickly and with low cost by using iBrams. Due to European-wide distribution, the special challenge for cosnova was to produce all advertising media in several different languages. This has been excellently solved with iBrams. (1,2 MB)
prepress - World of Print 04/07: AIMCO chooses iBrams

prepress - World of Print 04/07: AIMCO chooses iBrams

In the category “branch news” is reported, that the Brand Implementation Group has won Aimco, the largest building management company in the US, as a new customer. AIMCO is using iBrams for producing their extensive technical training material as well as for newsletters and advertisement production. (0,6 MB
Publishing Praxis 03-04/07:  Web-to-Print - Publishing 2.0?

Publishing Praxis 03-04/07: Web-to-Print - Publishing 2.0?

Bernd Zipper reports in his artikel about web-to-print solutions: creation of value, functionalities, pros and cons, important facts, practical applications and the relevant provider/solutions.
(2,5 MB)
novum - World of Graphic Design 03/07: Digital brand management - job killer or creative chance?

novum - World of Graphic Design 03/07: Digital brand management - job killer or creative chance?

International networked companies need a strong brand to be more apparent in the globalised economy. The database-driven „Brand Asset Management Systems“ offers a trendsetting approach for the brand management. As an example the basic functions of iBrams are discribed and the resultant effects to the creative and advertising industry. (0,6 MB)
Deutscher Drucker 03/07: Secure your competitive edge with web-to-print

Deutscher Drucker 03/07: Secure your competitive edge with web-to-print

Bernd Zipper describes several web-to-print solutions in his article and gives a review of what is produced with web-to-print currently - from business cards to all kinds of advertising material. iBrams is considered to be an “extraordinary application.” The Schaufler Group, which applies iBrams to produce advertising material for Quelle, is used as an example to explain the methods of function and advantages of iBrams. (2,2 MB)
Indukom 01/07: Interview - web-to-print solutions

Indukom 01/07: Interview - web-to-print solutions

In this interview Andreas Michalski and Rainer Rings, Managing Partner of the Media-Print Informationtechnology GmbH, talk about the iBrams Prepress Edition which opens up the field of web-to-print to small and medium sized companies. (0,7 MB)
Publisher 01/07: Web-to-print with the new iBrams version

Publisher 01/07: Web-to-print with the new iBrams version

Newsflash about the iBrams PrePress edition: Media SMEs can implement correction workflows with their customers more efficient by accessing the current data in InDesign format using the Internet. (1,9 MB)
Druckspiegel 11/06: iBrams as an integrated solution

Druckspiegel 11/06: iBrams as an integrated solution

In the category „Opinions“ Andreas Michalski comments on future proofed web-to-print solutions. He introduces iBrams and points out how important standards, processes, rules and file formats in this context are. (0,3 MB)
Publishing Report - Workbook 2006 / 2007: System supported publishing – Service provider catalog

Publishing Report - Workbook 2006 / 2007: System supported publishing – Service provider catalog

iBrams and futher web-to-print solutions are presented in this article. Specially iBrams is described as an intelligent brand management tool that fulfills comprehensively all of the requirements of a consistent brand management. (2,4 MB)
Publishing Report - Workbook 2006 / 2007: iBrams Practice Report: Application at Media IT Services & Consulting

Publishing Report - Workbook 2006 / 2007: iBrams Practice Report: Application at Media IT Services & Consulting

Media IT Services & Consulting works with different brand management systems including iBrams. Patrick Lucas of Media IT Services & Consulting is interviewed about his experiences with iBrams. (1,2 MB)
Publishing Report - Workbook 2006 / 2007: iBrams Practice Report: Application at the von Oertzen Group

Publishing Report - Workbook 2006 / 2007: iBrams Practice Report: Application at the von Oertzen Group

The von Oertzen Group has been supporting companies for more than 50 years in implementing their branding strategies and uses iBrams as a brand competence center. Joachim Weissenberger, Manager of the von Oertzen Group, shares his experiences with iBrams and perspectives with brand management solutions. (1,2 MB)
Publishing Report - Workbook 2006 / 2007: Creative semiautomatic – automation and individualization of ads using iBrams

Publishing Report - Workbook 2006 / 2007: Creative semiautomatic – automation and individualization of ads using iBrams

iBrams helps automating and individualizing work processes in the publishing area - an detailed discription by using examples of iBrams workflows. (1,1 MB)
Publishing Report - Workbook 2006 / 2007: Trend: Navigation systems for design documents

Publishing Report - Workbook 2006 / 2007: Trend: Navigation systems for design documents

Informative article by Klaus Messlinger about the advantages and methods of functions of iBrams as an ideal web-to-print solution. (1,0 MB)
Publishing Report - Workbook 2006 / 2007: iBrams – from the special solution to the universal solution

Publishing Report - Workbook 2006 / 2007: iBrams – from the special solution to the universal solution

Interview with Andreas Michalski about the application possibilities, the users, the development and future of iBrams. (1,0 MB)
contentmanager.de 09/06: Cross media content management with iBrams and RedDot

contentmanager.de 09/06: Cross media content management with iBrams and RedDot

The article describes the content management workflow and compares web content management systems with print and design management systems. With regard to iBrams it is point out, that besides the cost savings, there is no need for editors to imply further software except for an internet browser. (0,1 MB)
VisualX 08/06: Design documents ci-conform around the world

VisualX 08/06: Design documents ci-conform around the world

Andreas Michalski describes the history of iBrams and portraits the workflows of the client BASF AG with an example of use. (0,7 MB)
prepress - World of Print 07/06: Dynamic publishing with web-to-print

prepress - World of Print 07/06: Dynamic publishing with web-to-print

The first “Web-to-Print-Forum” in June 2006: Andreas Michalski spoke about campaign management with iBrams. (0,8 MB)
Indukom 06/06: Case Study - A uniform look with a regional focus

Indukom 06/06: Case Study - A uniform look with a regional focus

The Adolf Würth GmbH simplifies their label production with iBrams in a global standard. The former manual processes changed in record time into electronic workflows and afford Würth high savings in time and costs. (0,6 MB)
VALUE 06/06: Sucessfull brand management with iBrams

VALUE 06/06: Sucessfull brand management with iBrams

The Problems of a uniform brand appearance and a consistent brand communication are shown in this article. With focus on the requirements of the company’s design, brand and communication strategies, examples describe how iBams makes effortless handling possible. (1 MB)
Publishing Praxis 05-06/2006: iBrams - Professional web-to-print with the Adobe InDesign Server

Publishing Praxis 05-06/2006: iBrams - Professional web-to-print with the Adobe InDesign Server

A special features on iBrams versus other web-to-print solutions - the requirements and the application of iBrams are described in detail on the basis the out-of-home media specialist Ströer and the AachenMünchener Insurance. (0,2 MB)
versio! 04/06: Preparation of print products with efficient systems

versio! 04/06: Preparation of print products with efficient systems

The article describes how companies can profit with web-to-print solutions and in this context reports about the second „Web-to-Print Forum“ from November 2006. Patrick Lucas of Schaufler Group presented the application of iBrams with the client Quelle and pointed out the advantages of the solution. (0,5 MB)
Werbewoche 2006: Corporate publishing special – BASF saves time and money with the application of iBrams

Werbewoche 2006: Corporate publishing special – BASF saves time and money with the application of iBrams

The Brand Implementation Group was commissioned by BASF to optimize the production process of the magazine “Euroscope”. The complex processes in this context - multiple languages or layout-changes etc. – should be optimized and simplified. With iBrams the making of the magazine became more transparent and the system was paid off in a very short time. (0,7 MB)

News

iBrams on-site – in Germany, Switzerland and the USA
Within the scope of its sales activities, the CDO presented itself very successfully at sector-related trade fairs.  more

References

Simplified workflows in the prepress area at Media Print
„By investing in iBrams, Media-Print was able to render the approval cycles with its customers substantially more efficient and time saving."  more

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