Corporate Publishing on the Rise
iBrams main sponsor at Swiss Publishing WeekFrankfurt am Main, August 27, 2008 – CDO Corporate Design Online will present a number of lectures and act as a sponsor at the Swiss Publishing Week, to be held for the first time this year. The event is scheduled to take place on September 15 to 19 in Winterthur. On Friday September 19, 2008 the focus will be on corporate publishing. Experts will explain what current catchwords such as web-to-print, cross-media publishing and media asset management stand for and which advantages these technologies offer companies. CDO supports the event as the main sponsor of the day and will also present a lecture entitled “iBrams and InDesign Server – how agencies and industrial customers manage and control their brands internationally via brand portals” (Conference room 1, 1:30 p.m. to 2:30 p.m.).
“In today’s competitive world it is imperative for companies to present a uniform image of their brand to all target markets. This is a particular challenge for all decentralized and internationally operating companies,” said Roland Gauch, Sales Director of CDO Switzerland. “This is where brand management solutions such as iBrams come in and allow companies to automatically prepare their communication and advertising materials in line with their corporate design guidelines.”
The Swiss Publishing Week evolved from the Swiss InDesign conference, which has established itself as one of the key publishing events in the German-speaking realm. Based on the great demand, the event will be extended by two additional days this year. Further iBrams lectures will be held on September 15 and 16 (each day in seminar room 4+5, 1:30 p.m. to 2:30 p.m.) entitled “Typographic application possibilities for web-to-print.”
Additional information is available at www.swiss-publishing-week.ch.
