Drops in sales are currently the order of the day throughout all industries. However, to remain profitable it is important to reduce expenses and simultaneously increase productivity. Reduced budgets constitute a reality in corporate departments; this also applies to the marketing sector. The question poses itself for those responsible of how they should react to this situation.

Simply concentrating on costs is generally a too limited approach, as iBrams' CEO Andreas Michalski stresses: “Those parties that recognize and implement the right actions now also manage not to lose substance in difficult periods, as is inevitably the case if pure cost reduction programmes are introduced. If companies have to slim down, a starvation diet is the wrong way forward in our eyes. However those parties who find intelligent ways of changing sequences will not only shed unnecessary pounds, but will then go on to be more efficient than before. We show our clients how existing resources can be managed more intelligently, so they can exploit the upturn in the economy to the optimum extent following the crisis.”

iBrams enables all marketing protagonists (companies, agencies and service providers), to organize their processes better and to “automatically” communicate better. How? Due to the fact the solution helps the parties to cooperate more efficiently, automates standard tasks, and structures the production of means of communication and advertising more quickly, economically and in complete accordance with the Corporate Design.

It is a decisive contribution especially in these times which the iBrams clients really appreciate: “They make short work of complex production sequences,” as Jürgen Häckel, IT Manager of Adolf Würth GmbH is pleased to inform us. In addition to Würth, companies such as Daimler, BMW, MAN, Toyota, Lufthansa, Cosmos Direkt and Euronics are also happy to put their faith in iBrams. They profit from unique functions such as the “dynamic layout” which enables users to independently perform layout adjustments with just a few mouse clicks – simply, quickly and automatically correct. The costs incurred up to now for format changes shall cease to apply.

In this way iBrams ensures that standard tasks no longer burden the budget, increase productivity, and facilitate the better use of existing resources. And this is even irrespective of the location which offers genuine added value for virtually every single iBrams client. “Every brand has a right to be treated equally throughout the world,” stresses Michael Stickel, Service Manager of the dialogue marketing agency Wundermann. Four of the six largest agencies throughout the world have put their faith in iBrams so they provide such innovative and efficient services for their clients.