All-new iBrams 4.0 now available
Frankfurt/Germany, 15 June 2007. Version 4.0 of the integrated brand management system iBrams is now available, announces its manufacturer Brand Implementation Group. The new release marks a milestone with a host of new features, a streamlined interface and Adobe's groundbreaking new InDesign CS3 Server at its core – and it has just been rated “best of class” in one of the biggest web-to-print studies ever.
iBrams facilitates the rule based production of design documents via a web-based interface. The solution helps producing individualized documents for marketing and sales, safeguards compliance with CI guidelines and makes sure that templates used are up-to-date. Internationally successful companies like Lufthansa, Shell, BMW, AIMCO or Linde increase the efficiency and transparency of their marketing communication processes with the help of iBrams. iBrams reached the top rank in the highest application category of the market and product study "Web to-Print 2007" by Zipcon Consulting and the German Printing and Media Industries Federation (bvdm). A summary of the iBrams evaluation can be found here.
The new iBrams version is based on the Adobe InDesign CS3 Server and is characterized by a novel and intuitive user interface which ensures a significant acceleration of workflows. The new design cockpit offers a quick summary of the current status of all ongoing projects, including user status and task hinting. Multi-step release workflows support smooth and stringent teamwork processes. International users benefit from the new country-specific distinctions in addition to the support for all international language versions in InDesign CS3 (e.g. date, number or address formats).
"The latest version of the iBrams solution is very impressive”, says Chris Kitchener, InDesign Server Product Marketing Manager at Adobe, “and it supports many of the new features that have just become available with the recent release of InDesign CS3 Server. We think that the additional functionality provided by the latest version of InDesign Server is likely to make a big difference to iBrams customers. We also expect InDesign Server to continue to play an important part in the high growth world of brand management, a world where iBrams already has an excellent reputation, with over 7 years of development experience with InDesign and InDesign Server. iBram’s customer list speaks volumes as to the value of the that they bring to brand management.”
iBrams is a brand management system that ships as a box product and is ready to use in just a few hours. It is web-based and needs no installation of clients or plug-ins, so it is ideal for distributed environments (HQ to branches etc.). iBrams works with standard layout files at any stage of the workflow, including check-out and check-in procedures. It offers industry standard open interfaces that allow integration into existing environments (third-party systems etc.). A significant reduction of the workload of creating brand or marketing items is achieved by streamlining workflows and adaptations cycles. No new suppliers or any programming skills are necessary to set up an individual configuration within iBrams: the system can be maintained by exactly the same people concerned with creating brand items today (as it's based on standards). And finally, the iBrams licence model is highly transparent, contains no hidden cost and allows a quick ROI.
However simple an initial setup of iBrams may be, it still works for high-turnover corporate infrastructures, as it is scalable and extendible, and offers tools to integrate into existing environments. This has been proven in many long-term projects with international clients.
iBrams 4.0 ships from Wednesday, 27 June 2007.
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iBrams GmbH & Co. KG. All other trademarks are owned by their respective companies.